REUBEN
VINCENT PERFORMS AT HALFTIME OF CHARLOTTE HORNETS GAME
REUBEN
VINCENT’S JAMLA/ROC NATION DEBUT ALBUM ‘LOVE IS WAR’ IS NOW AVAILABLE
‘LOVE IS WAR’ FEATURES APPEARANCES &
PRODUCTION FROM RAPSODY, REASON, DOMANI, 9TH WONDER, YOUNG GURU
& THE SOUL COUNCIL
“This Is A
Dream Come True. This Is For The Younger
Me. Who Dreamt Of These Moments”
There is no question that Reuben Vincent is an emerging
star. After recently releasing his
Jamla/Roc Nation debut album, Love Is War, Reuben’s been named one
of HipHopDX’s Rising
Stars Of 2023 and tapped by Apple Music/Ebro as a “Discovered Artist,”
and his ascension has been documented by Pitchfork, Complex, Uproxx, Revolt, 2
DopeBoyz, Okayplayer, Essence, HotNewHipHop, Brooklyn Vegan, and Vibe to name
just a few.
After his standout SXSW performances over the
weekend, and before he performs at the Dreamville Festival on April 2nd,
Reuben Vincent checked off a bucket list item by performing at halftime of the
Charlotte Hornets vs. Indiana Pacers game on Monday, March 20th.
Coming up as an avid and obsessed student of music,
sports, and sneaker culture, like many kids growing up in Charlotte, Reuben had
his own Hoop
Dreams. However, his urge to shoot jumpers eventually waned as he focused
on his true passion; sharpening his pen and wordplay.
“This
is for the younger me, who dreamt of these moments. Being able to perform at the Hornets Halftime show is a dream
come true” Reuben joyfully confirms. “I
remember being a kid loving the legacy of the Hornets, and feeling a way when
we switched to the Bobcats. Then, feeling alive again when we brought it back.
So to be embraced by the team is a dream the inner child in me is smiling
about. My goal is always to make the city proud and this is one of the defining
moments of that.”
Reuben’s Jamla/Roc Nation debut
album, Love Is War, is a conceptual, yet subtly constructed project that will place
him at the forefront of debates about the new rap greats. Unpacking relationships and romantic
entanglements over warm, soulful beats from 9th Wonder, Young
Guru, The Soul Council and his own production, whose collective work both
modernizes and morphs boom-bap. With
polished and varied flows, Reuben weighs the time spent on love against the
hours necessary to pursue his art and dreams.
Love Is War also features guest appearances from Rapsody,
Reason (TDE), Domani and Stacey Barthe.
Reuben Vincent’s Love Is War is now available at all
DSP’s via Jamla/Roc Nation Records.