REUBEN
VINCENT PERFORMS AT HALFTIME OF CHARLOTTE HORNETS GAME
REUBEN
VINCENTโS JAMLA/ROC NATION DEBUT ALBUM โLOVE IS WARโ IS NOW AVAILABLE
โLOVE IS WARโ FEATURES APPEARANCES &
PRODUCTION FROM RAPSODY, REASON, DOMANI, 9TH WONDER, YOUNG GURU
& THE SOUL COUNCIL
โThis Is A
Dream Come True. This Is For The Younger
Me. Who Dreamt Of These Momentsโ
There is no question that Reuben Vincent is an emerging
star. After recently releasing his
Jamla/Roc Nation debut album, Love Is War, Reubenโs been named one
of HipHopDXโs Rising
Stars Of 2023 and tapped by Apple Music/Ebro as a โDiscovered Artist,โ
and his ascension has been documented by Pitchfork, Complex, Uproxx, Revolt, 2
DopeBoyz, Okayplayer, Essence, HotNewHipHop, Brooklyn Vegan, and Vibe to name
just a few.
After his standout SXSW performances over the
weekend, and before he performs at the Dreamville Festival on April 2nd,
Reuben Vincent checked off a bucket list item by performing at halftime of the
Charlotte Hornets vs. Indiana Pacers game on Monday, March 20th.
Coming up as an avid and obsessed student of music,
sports, and sneaker culture, like many kids growing up in Charlotte, Reuben had
his own Hoop
Dreams. However, his urge to shoot jumpers eventually waned as he focused
on his true passion; sharpening his pen and wordplay.
โThis
is for the younger me, who dreamt of these moments. Being able to perform at the Hornets Halftime show is a dream
come trueโ Reuben joyfully confirms. โI
remember being a kid loving the legacy of the Hornets, and feeling a way when
we switched to the Bobcats. Then, feeling alive again when we brought it back.
So to be embraced by the team is a dream the inner child in me is smiling
about. My goal is always to make the city proud and this is one of the defining
moments of that.โ
Reubenโs Jamla/Roc Nation debut
album, Love Is War, is a conceptual, yet subtly constructed project that will place
him at the forefront of debates about the new rap greats. Unpacking relationships and romantic
entanglements over warm, soulful beats from 9th Wonder, Young
Guru, The Soul Council and his own production, whose collective work both
modernizes and morphs boom-bap. With
polished and varied flows, Reuben weighs the time spent on love against the
hours necessary to pursue his art and dreams.
Love Is War also features guest appearances from Rapsody,
Reason (TDE), Domani and Stacey Barthe.
Reuben Vincentโs Love Is War is now available at all
DSPโs via Jamla/Roc Nation Records.
