South African hip-hop star, Nasty C has found a new home at Universal Music Group after signing a massive recording deal with the company last week.
Many had expected Nasty C to go independent after he left his former label ‘Mabala Noise’ but the rapper who recently turned 21 followed a different path and signed with UMG.He however thanked his former music label for their support.
He wrote on Twitter;
“Btw I’m UMG now, Mabala Noise is still & will be always be my family tho. @SirGovner You gotta promise to continue opening doors for our youth and motivating them to aim high,G!!! P’s.I’M BRINGING YOU UP ON STAGE WHEN I GET MY GRAMMY”.

By Mr. Benjamins

Egbodo Benjamin – Founder & CEO of This Is Hip Hop HQ Egbodo Benjamin is the visionary founder and CEO of This Is Hip Hop HQ Magazine, a premier platform dedicated to amplifying voices in the hip-hop industry. His commitment to authentic music journalism and artist promotion has positioned This Is Hip Hop HQ as a trusted space for rising talents and industry discussions. In 2024, Benjamin was recognized as a Founder of the Year (Under 30) Nominee by FOYA.Africa, a testament to his impact and entrepreneurial excellence in the digital media and entertainment space. Beyond music and media, he is also a Quantity Surveyor, bringing precision, strategy, and analytical thinking to every project he undertakes. His diverse expertise bridges the gap between structured business growth and creative storytelling, making him a dynamic force in both industries. Under his leadership, This Is Hip Hop HQ continues to grow as a global hub for hip-hop culture, artist reviews, and industry insights.

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