The world often tells us to slow down, to take a step back, but Jo2Plainp’s latest track Profite tells us to do just the opposite: embrace the moment. Released as part of his album Syntonie on October 18th, Profite is a rap pop anthem that blends infectious beats, introspective lyrics, and an urgent message for today’s fast-paced society.


The Essence of “Profite”

From the opening beat, it’s clear that Profite is more than just another track in the world of hip-hop. Produced by the renowned beatmaker Pooney, the song merges elements of rap with a pop sensibility, creating a sound that’s both fresh and timeless. The message is simple yet profound—enjoy the present moment, and don’t let the fear of the future rob you of the joy that today can bring.

But there’s more to Profite than its catchy rhythm. Jo2Plainp cleverly critiques a society that lives in constant fear of the end, blending irony with his invitation to “profit” from life’s fleeting moments. This contrast between the light-hearted vibe of the track and the weight of the message is what gives it depth and staying power.



Jo2Plainp’s Unique Sound and Approach

What makes Jo2Plainp stand out is his ability to cross boundaries and blend genres. A lynx of hip-hop from Geneva, his journey through underground rap to the creation of world-infused music is a testament to his versatility. After extensive travels through Africa, Europe, and beyond, his sound has become a beautiful fusion of festive rhythms and socially-conscious lyricism.

With over 350 live shows under his belt, Jo2Plainp brings an authenticity and energy that resonates across borders. Having shared stages with icons like Alpha Blondy, Davodka, and Lefa, his global influence is undeniable. But Profite proves that, no matter where Jo2Plainp’s travels take him, his heart remains firmly planted in the message of unity, celebration, and conscious living.



Mr. Benjamins’ Verdict: 10/10

Jo2Plainp, you’ve created something truly exceptional with Profite. From the seamless blend of rap and pop to the lyrical depth, this track is a standout. Your delivery is full of passion, and it’s evident that every note, every word, is coming straight from the heart. The track’s vibrant energy is impossible to ignore, and its ability to keep listeners engaged while delivering a thoughtful message is exactly what the world needs right now.

For those who crave music that’s both thought-provoking and impossible to resist dancing to, Profite is a must-listen.

Without a doubt, this track earns a well-deserved 10/10 rating!



What’s Next for Jo2Plainp?

With the release of Syntonie, Jo2Plainp continues to carve his own path in the world of hip-hop. His fusion of global sounds, paired with his undeniable talent, ensures that his music will continue to resonate with listeners across the world. As a true artist and activist, Jo2Plainp is pushing the boundaries of what hip-hop can be—infusing it with meaning, rhythm, and a touch of humor.

For those who haven’t yet explored his journey, there’s plenty more to discover in his vibrant discography. And for the new generation of artists, take note—Jo2Plainp shows us how to stay true to your roots while constantly evolving and experimenting.



If you haven’t already, take a moment to listen to Profite—and if it moves you as much as it moved me, don’t keep it to yourself. Share this track with friends, family, and anyone who needs a little reminder to enjoy life as it is. For aspiring artists, remember to stay true to your experiences and feel the world around you—it’s all there for the taking.

And for those of you in search of new music to inspire you, follow us on ThisIsHipHopHQ and stay tuned for more great discoveries.


Quiz: How Well Do You Know “Profite”?

  1. What message does Jo2Plainp convey in Profite?
  2. How does Profite blend rap and pop elements?
  3. What sets Jo2Plainp’s music apart from others in the hip-hop scene?
  4. Who are some of the prominent artists Jo2Plainp has shared stages with?
  5. What rating did Mr. Benjamins give to Profite, and why?

Keep supporting authentic artistry, share the love, and let’s keep the music alive!

By Mr. Benjamins

Egbodo Benjamin – Founder & CEO of This Is Hip Hop HQ Egbodo Benjamin is the visionary founder and CEO of This Is Hip Hop HQ Magazine, a premier platform dedicated to amplifying voices in the hip-hop industry. His commitment to authentic music journalism and artist promotion has positioned This Is Hip Hop HQ as a trusted space for rising talents and industry discussions. In 2024, Benjamin was recognized as a Founder of the Year (Under 30) Nominee by FOYA.Africa, a testament to his impact and entrepreneurial excellence in the digital media and entertainment space. Beyond music and media, he is also a Quantity Surveyor, bringing precision, strategy, and analytical thinking to every project he undertakes. His diverse expertise bridges the gap between structured business growth and creative storytelling, making him a dynamic force in both industries. Under his leadership, This Is Hip Hop HQ continues to grow as a global hub for hip-hop culture, artist reviews, and industry insights.

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