Birds & Bullets: Hollow Profit and Ben Beal Drop a Hypnotic Boom Bap Classic

Reviewed by Mr. Benjamins, ThisIsHipHopHQ

When hard-hitting lyricism meets smooth, jazzy beats, magic happens. That’s the vibe of “Birds & Bullets,” a mesmerizing new single from Duluth-based MC Hollow Profit, featuring New York’s very own Ben Beal. This track isn’t just hip-hop; it’s an experience that pulls you in with its clever lyricism, layered punchlines, and the kind of mood that has you hitting repeat before the beat even fades.

With production from 47 Quid, “Birds & Bullets” leans into smoky jazz samples, bringing in an old-school boom bap feel that’s equal parts moody and magnetic. Mr. Benjamins from ThisIsHipHopHQ didn’t hold back on the praise, describing the track as “a serious vibe” that’s “relaxed, hypnotic,” and backed by masterful wordplay. The track, which pairs Hollow Profit’s sharp lines with Ben Beal’s laid-back flow, is both chilled and intense—perfect for those late-night vibes.

The Craft of “Birds & Bullets”

This track might feel relaxed on the surface, but as Mr. Benjamins puts it, “Your wordplay, similes, and punchlines? Pure fire.” For hip-hop fans who crave depth in their lyrics, “Birds & Bullets” is a gem. Hollow Profit’s delivery channels influences like Kendrick Lamar and Wu-Tang Clan, hitting listeners with punchy metaphors and slick rhyme schemes that demand a second, third, and maybe even fourth listen.

It’s not just about the bars, though. There’s an undeniable edge to “Birds & Bullets” that recalls Schoolboy Q’s hard-hitting style, paired with the moody introspection of Drake. This balance of grit and groove is what gives the track its unique allure, offering something fresh to listeners who know the value of both substance and style.

The Brains Behind the Bars

Hollow Profit isn’t new to the game. With a solid decade in hip-hop, he’s built a reputation for creativity and lyrical precision that’s evident on this latest track. And he’s not alone; Ben Beal, who’s been tearing up stages and building a dedicated online following, complements the vibe perfectly, adding his own touch of DOOM-inspired wordplay to the mix. Their combined energy on “Birds & Bullets” is a masterclass in collaboration—each artist plays to their strengths, yet seamlessly blends with the other’s flow.

For those keeping track, “Birds & Bullets” is just one of 17 tracks on Hollow Profit’s newly released album, QUIBONO?, which dropped on October 18, 2024. Fans who’ve been craving thoughtful, hard-hitting hip-hop will find plenty to love on this record.

Mr. Benjamins’ Final Take

Awarding the track a flawless 10/10, Mr. Benjamins praises Hollow Profit’s “calm and confident” delivery, matched by a production style that’s as smooth as it is intricate. The result? A song that stands out, not just for its sound, but for its depth. Hollow Profit has a rare gift for making music that invites you in with its chill vibe and keeps you hooked with its lyrical complexity.

Listen, Follow, and Share

Ready to hear “Birds & Bullets” for yourself? Head to hollowprofit.com or follow @hollowprofit on Instagram for updates. With “QUIBONO?” now out, Hollow Profit is proving he’s one to watch on the underground hip-hop scene. Share this track with your friends and help bring some much-needed attention to real, lyrical hip-hop.