In a world increasingly divided by racial tensions and social strife, Azato’s latest single, “Ism and a Schism,” drops as a powerful anthem of unity and introspection. Featuring the legendary Kumar from Jamaica, this track is more than just a melody; it’s a call to action, urging listeners to look within and confront the deep-seated issues of racism that plague our societies. The collaboration blends Azato’s soulful reggae roots with Kumar’s rich vocal delivery, creating a hypnotic and emotionally charged piece reminiscent of the timeless essence of Bob Marley and the Wailers.

 

 

Azato, born Brady “Azato” Giusta, is a multifaceted artist from Oʻahu, Hawaiʻi. With over 25 years of experience performing, recording, and touring with reggae giants like Steel Pulse, Toots and the Maytals, and Damien Marley, Azato has firmly established himself in the roots reggae scene. His music is a spiritual journey, spreading messages of love and hope through every note.

 

 

“Ism and a Schism” stands out not only for its soothing, laid-back vibe but also for its poignant message. The song’s structure and arrangement reflect Azato’s meticulous dedication to his craft, delivering a sound that is both passionate and deeply emotional. The track’s production quality highlights Azato’s prowess as a singer, songwriter, producer, bandleader, and multi-instrumentalist.

 

 

The single is a precursor to Azato’s upcoming second album, “Bridges Not Walls,” set to release in December 2024. Fans can expect a digital release along with a special vinyl edition, showcasing Azato’s commitment to both modern and classic musical experiences. This release follows his 2018 debut solo album, “Love Is the Conqueror,” which established him as a solo artist capable of touching hearts and inspiring minds.

 

 

Beyond his musical achievements, Azato is deeply invested in his community. Alongside Jonah Jaxon, he runs non-profits focusing on the arts, life skills, and personal development for at-risk teenagers in Kalihi, Honolulu. Their work addresses the harsh realities faced by inner-city youth, including gang violence and the loss of young lives. Azato’s heartfelt connection to these issues is palpable in his music, making “Ism and a Schism” not just a song, but a heartfelt plea for change.

Azato’s music transcends entertainment; it is a beacon of hope and a call to action. “Ism and a Schism” urges us all to stop fighting and start loving one another more deeply. This track honors those lost to violence and calls for an end to racial divisions. It’s a message that resonates deeply, urging listeners to reflect on their own hearts and actions.

 

 

As Azato continues to release a single every month leading up to his album launch, each track is a testament to his unwavering commitment to spreading love and consciousness through music. If you are moved by “Ism and a Schism,” share it widely. Let its message of unity and the end of racism reach as many ears as possible. Together, we can “Mash Down Racism!”

 

 

Feel the power of Azato’s message and be a part of the change. Share “Ism and a Schism” on your platforms and stations. Follow Azato’s journey on ThisIsHipHopHQ and join the movement towards love and unity. If you’re an artist, submit your music and become a part of a global community dedicated to spreading positive messages through hip-hop and reggae.

 

 

Stay tuned for more releases and be ready to embrace “Bridges Not Walls” this December. Let’s honor those taken too soon by promoting a message of love, hope, and unity. When will we start loving each other? The time is now.

Share this article and Azato’s music with your friends and followers. Together, we can make a difference.


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By Mr. Benjamins

Egbodo Benjamin – Founder & CEO of This Is Hip Hop HQ Egbodo Benjamin is the visionary founder and CEO of This Is Hip Hop HQ Magazine, a premier platform dedicated to amplifying voices in the hip-hop industry. His commitment to authentic music journalism and artist promotion has positioned This Is Hip Hop HQ as a trusted space for rising talents and industry discussions. In 2024, Benjamin was recognized as a Founder of the Year (Under 30) Nominee by FOYA.Africa, a testament to his impact and entrepreneurial excellence in the digital media and entertainment space. Beyond music and media, he is also a Quantity Surveyor, bringing precision, strategy, and analytical thinking to every project he undertakes. His diverse expertise bridges the gap between structured business growth and creative storytelling, making him a dynamic force in both industries. Under his leadership, This Is Hip Hop HQ continues to grow as a global hub for hip-hop culture, artist reviews, and industry insights.

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