In a world where over 100,000 new songs flood platforms like Spotify daily, standing out as a musician has become an uphill battle. Launched in October 2018, Groover emerged as a beacon of hope for independent artists seeking to navigate the labyrinth of the music industry.

Groover, a pioneering platform, bridges the gap between emerging talents and industry professionals, offering a lifeline to those lost in the sea of submissions. Unlike the typical scenario of sending music into the void and receiving silence in return, Groover ensures that artists’ tracks are not only heard but also critiqued and shared by influential curators, radio stations, and labels.

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The platform’s success lies in its simplicity and effectiveness. Artists or their representatives can directly submit their music to a curated selection of media outlets, radio stations, and labels of their choice for a minimal fee.

Each curator receives a Grooviz, the platform’s currency, to listen to a track and provide constructive feedback. This unique system has facilitated over 4.8 million pieces of feedback, resulting in more than 1.9 million shares, including reviews and playlist adds.

With over 2,600 active media outlets, radio stations, and labels currently onboard, Groover has become the go-to platform for musicians looking to gain traction in the industry. What sets Groover apart is not just its impressive statistics but also its tangible impact. Over 200 artists have secured record label deals through the platform, a testament to its efficacy in connecting talent with opportunities.


As the music landscape continues to evolve, Groover remains committed to its mission of empowering artists and democratizing the music promotion process. With its innovative approach and unwavering dedication, Groover is reshaping the future of the music industry, one track at a time.

By Mr. Benjamins

Egbodo Benjamin – Founder & CEO of This Is Hip Hop HQ Egbodo Benjamin is the visionary founder and CEO of This Is Hip Hop HQ Magazine, a premier platform dedicated to amplifying voices in the hip-hop industry. His commitment to authentic music journalism and artist promotion has positioned This Is Hip Hop HQ as a trusted space for rising talents and industry discussions. In 2024, Benjamin was recognized as a Founder of the Year (Under 30) Nominee by FOYA.Africa, a testament to his impact and entrepreneurial excellence in the digital media and entertainment space. Beyond music and media, he is also a Quantity Surveyor, bringing precision, strategy, and analytical thinking to every project he undertakes. His diverse expertise bridges the gap between structured business growth and creative storytelling, making him a dynamic force in both industries. Under his leadership, This Is Hip Hop HQ continues to grow as a global hub for hip-hop culture, artist reviews, and industry insights.

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